Digital Marketing Specialist

Vancouver, British Columbia, Canada Full-time

Cactus Club Cafe is currently looking for a Digital Marketing Specialist at its national Head Office in Vancouver. The successful candidate will be in the Marketing Department and will report to the Senior Digital Marketing Manager.  

The Role

You’ll be the rockstar of all things digital marketing at Cactus Club Cafe. You will lead all “traditional” digital marketing with the likes of Facebook Ad manager, Google Ads and SEO. You will be responsible for developing, managing, analyzing, and growing the online presence of Cactus Club Cafe as well as King Taps. You’ll also be analyzing multiple data sets to make appropriate recommendations. You are extremely familiar with paid search, paid social as well as analytic channels. You are constantly trying to think of new ways to create brand awareness and sales using innovative techniques and dynamic content.


The Team

Good marketing is not an accident but the result of creative thinking, careful planning and execution. Our team of talented and creative individuals work together to drive traffic & sales by engaging with customers on a multitude of channels, including Facebook, Instagram, Youtube, our owned websites and GDN.

What You’ll Do

  • Collaborate with traditional marketing and creative teams to create, cohesive digital campaigns
  • Collaborate with the digital & creative team to brainstorm, produce & execute content for distribution online
  • Support national, regional and store promotions through digital campaigns
  • Manage the Cactus social media content calendar & production schedules
  • Collaborate with Project Manager(s) on web UX projects
  • Collaborate with team members on email & web content
  • Lead production for all assets for digital ad campaigns, including facebook ad manager & google ads
  • Collaborate with digital agency partner to ensure all ads are trafficked and start on time & within budget
  • Measure, report, and analyze all key performance indicators across all digital properties.

Who You Are

  • Creative, curious and tenacious, with a proven track record for getting things done
  • Passionate about branded experiences, with excellent knowledge and instincts around brand, design and restaurant/retail trends
  • Strong organizational skills with the ability to multitask and prioritize projects
  • Detail-oriented, self-motivated and able to work towards tight deadlines
  • Works well independently and as part of a team; a strong team player
  • Optimistic, solutions-oriented
  • Thrives in fast-paced and high-pressure environments with a great sense of urgency
  • Driven, a self-starter
  • Strong communications skills

Your Experience

  • Degree/Diploma in Marketing or related field
  • 4+ years’ experience within digital marketing
  • Experienced with Social Media content curation & ad campaign management  
  • You have a proven track record managing SEO, conducting landing page optimization
  • Experience with Email Marketing & segmentation
  • Knowledge of email marketing best practices, digital performance metrics and Canadian Anti-Spam Legislation
  • Experienced with paid campaign management and optimizations
  • Strong numerical, analytical and data processing skills, Google Analytics and AdWords certified preferred
  • A proven ability to bring great ideas from inception to full execution, including measuring results

 

 

About Cactus

Cactus Club Cafe is one of the highest performing and fastest growing restaurant groups in Canada. We are continuously recognized as one of the best places to work because we are dedicated to supporting our people to perform at their highest level.

Join us and be a part of an elite team of believers, doers and achievers.  See what Cactus life is all about on Instagram @cactusclubcafe and @cactuscareers